Latest News: Social Media Strategy & Latest Social Media Trends
The Value of a Social Media Policy: Navigating the Digital Landscape
A strong online presence is no longer just an option; it's a necessity for businesses of all sizes. Social media platforms have become integral to brand promotion, customer engagement, and even employee networking Read Article…
The Difference Between Consumer Marketing and Customer Marketing
Consumer Marketing and Customer Marketing terms are often used interchangeably, grasping their distinctions can significantly empower you to design more effective campaigns. In this blog we discuss the difference. Read Article…
Strategic Marketing Consultant vs Fractional CMO
Effective marketing is essential for success. Businesses often find themselves choosing between hiring a Strategic Marketing Consultant or a Fractional Chief Marketing Officer (CMO). While both roles bring valuable expertise to the table, their scope, level of involvement, and responsibilities differ significantly. Understanding these differences can help business leaders make informed decisions. Read Article…
What is Account Based Marketing?
Account Based Marketing (ABM) is often used on the LinkedIn Platform. In this article we discuss what it is. Read Article…
Embracing AI: Empowering Digital Marketers
In today's digital world, AI revolutionises digital marketing, enhancing data analysis, personalisation, and automation, while preserving the irreplaceable human touch. Read Article…