Using Blog Strategy to Increase Market Visibility

1. Target audience: What topics will your target audience find interesting or useful?
   
2. Niche: What is the focus of your blog? What topics fall within your area of expertise?
   
3. Trends: What topics are currently trending in your industry?
   
4. Evergreen content: What topics have a long shelf life and will remain relevant for an extended period?
   
5. Problem solving: What problems can you solve for your audience?
   
6. Personal experience: Can you share unique experiences or insights that your audience can relate to?
   
7. Research: Use keyword research tools to find popular search terms related to your niche and use them as inspiration for your blog topics. Talk to me about discovering some free tools! CLICK HERE
8. Use social media to see what people are talking about. You can use hashtags to find conversations about particular subjects and use these topics as inspiration.

9. Keep a running list of ideas. Ask your audience on social media for topics they would like to know more about.
10. Create a series of blogs that all run along the SAME THEME!!

Marketing Strategy

Helpful hints

Adding back links on your blog will assist Google in understanding that your website has valuable content.  Add at least two links and if you can link to a government organisation do so, as this will also assist your ranking.