Social Media Marketing: LinkedIn Newsletters
Posted 7 Feb '23
By Kay Ridge
Social Media Marketing
LinkedIn Newsletters
The new way to get noticed!
LinkedIn users who wish to create a newsletter require an invitation. LinkedIn now allows individuals with a minimum following count to share their original content.
Social Media Marketing
Why I should consider a LinkedIn Newsletter?
Exposure!! - You get access to the entire LinkedIn Network! Not like your blog posts with just your website database or simply your followers of your business LinkedIn page.
LinkedIn has easy-to-use Newsletter tools. Save time and stay on brand with fast content that is highly relevant for your target market
A newsletter by an individual also allows the company to humanise the brand, as people love hearing from Thought leaders within your organisation rather than a brand name.
Subscribers of a LinkedIn newsletter are more likely to buy-in when they see regular content, leveraged by engagement of existing followers, and potentially familiar connections therefore justifying further action, i.e. making an online purchase or enquiry. Getting them into the next stage of your sales funnel.
A brand newsletter can also be an excellent opportunity to cross-promote with other brands with enormous audiences with similar intent to buy.
How do I set up a Newsletter on LinkedIn
Kay's Corner
Social Media Marketing
How To Turn On Your Sales Funnel with LinkedIn Newsletters
Your sales funnel can also be supercharged by a LinkedIn newsletter as part of your marketing strategy. They essentially build more awareness for your brand and widen your audience reach.
They increase user retention - you can see this in your LinkedIn Insight Data. Your subscribers will interact more with your content and connect with current followers, as they engage with your Newsletter updates. Validating your expertise and increasing your credibility.
Newsletters can help at any stage of your sales funnel. All data is measurable and predictable - when you have a marketing strategy that leverages a LinkedIn newsletter campaign.
Want to find out more?
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Social Media Marketing
Helpful hints for brand strategy
Remember, publishing overly promotional content can put your company at risk of losing your audience's trust. This is a significant error that many people make with their newsletters. Any occasional piece that promotes is fine when mixed with valuable content published for a long time.
Talk to us about how we can optimise your LinkedIn profile
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