Social Media Marketing at Dash Social
Posted 1 Mar '22
I am glad you asked!
Many still believe that the job of a social media professional is to upload images to Facebook or Instagram... but we do so much more than that - that is why you can get a degree in social media.
Our Tasks and Responsibilities in the Social Web
I think this needs to be discussed, which will allow us to clear the path and for our clients to understand. Some of the primary responsibilities of a Social Media Consultant are starting from a strategic standpoint towards one that is more actionable:
Social Media Marketing
We optimise our posts, ensuring that they are keyword-rich, are on-trend, posts are on brand, maintain, monitor and lead the
platforms and any marketing strategies carried out in them: Facebook, LinkedIn, Instagram, Pinterest, blog writing, email marketing, etc.
Content Marketing
Content creation and management.
User interaction: community communication and engagement.- Social commerce and metrics - leads, calls to action and metrics.
Monitoring
Monitoring online communication, information sources and social media platforms.
Metrics and measurements - Analysing the ROI, studying the metrics for posts to perform better.
Marketing Strategy
Fan building: based on following the marketing strategy.
Social Community Groups
Monitoring and creating: leading online groups.
Online branding
Improving all brand-related aspects, ensuring that the brand tone and voice and the branding message is constant.
SEO
Blog and LinkedIn (social search) optimisation, aimed at raising the digital footprint on search engines. Keyword optimisation and improving SEO/SEM opportunities.
Email marketing
We develop creative input, running, results and campaigns. We work with your database. Creating, managing and maintaining the database, making it more prominent and streamlined.
Website Marketing
Promoting, marketing and communicating all the website's contents. Measurements, monitoring and follow-up of results.
Social Media Adviser/Consultant Services
Playing a brand consulting/advising role, being ahead of the game by reviewing the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.
Anything that can drive our Clients brand and engagement to entice the viewer to click on the post organically and, in turn, lead the prospect to the client's website to buy.
Talk to Dash Social today about your Social Media Strategy!
Remember: Social Media is about selling the sizzle so that you can sell the sausage!
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