When is the best time to post on Instagram, LinkedIn & Facebook?
Posted 29 Mar '22
When is the best time to post on Instagram?
As a photo-sharing app, more and more content is being created with the Instagram viewer in mind. The main intention of Instagram is to share and find the best images. Every User profile has followers and following. The best way to increase your followers is to post consistently and have brand advocates post and share your content.
Best times to post on Instagram
| Monday |
6 am |
10 am |
10 pm |
| Tuesday |
2 am |
4 am |
9 am |
| Wednesday |
7 am |
8 am |
11 pm |
| Thursday |
9 am |
Noon |
7 pm |
| Friday |
5 am |
1 pm |
3 pm |
| Saturday |
11 am |
7 pm |
8 pm |
| Sunday |
7 am |
8 am |
4 pm |
When is the best time to post on Facebook?
Facebook has been around for the last 18 years, and with 11.23 million daily users in Australia, it is no wonder that it is one of the most popular social media channels. To grow your organic reach you must build your Facebook presence by creating a marketing strategy that is aimed at your target audience. Your organic content relies on the engagement of your posts, this is shown by the number of viewers that like, share or comment on your post. The better your organic reach, the more successful your lead generation will be. Mark Zuckerberg of Facebook informs us that Facebook will prioritise “meaningful interactions” that create better user experiences. Remember that Facebook is a social channel so alongside scheduling your posts you must also post “live” to assist Facebook’s algorithm. Keep your Facebook page sociable, what this means is that the platform is not for you to promote yourself constantly, in fact, it is now recommended that 80% of your posts are sociable, in other words, create a community.
Best times to post on Facebook
| B2C BRANDS |
9 am |
11 am |
4 pm |
| B2B BRANDS |
9 am |
3 pm |
|
| EDUCATION BRANDS |
8 am |
Noon |
3 pm |
| TECH BRANDS |
9 am |
3 pm |
5 pm |
| NON PROFITS |
8 am |
5 pm |
Wednesdays |
When is the best time to post on LinkedIn?
The key function of your LinkedIn Page is to attract and interact with your audience. By treating your page as a dynamic marketing tool you can establish thought leadership, build brand awareness, and move your audience to take action. Complete your LinkedIn Profile utilising all fields and tabs as LinkedIn tells us that those profiles that are completed have 30% higher weekly views. In 2022 LinkedIn advised that we should keep our updates short and to the point (150 characters or less), centre your posts around your Viewers needs by ensuring that every single piece of content you share about yourself is accompanied by an update from another source. Ensure you post four pieces of content written by others prior to promoting yourself.
Best times to post on LinkedIn
| Tuesday |
10 am |
|
| Thursday |
10 am |
|
| Any Day | Early morning |
Early evening |
Sources:
- CoSchedule - Social media content marketing planner.
- Sprout Social -Social Media content management platform.
- Neil Patel - Entrepreneur, Digital Influencer
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